When creating an incentive compensation plan, an
organization needs to first consider if its work environment can support an
individual or team-based program. There are advantages and disadvantages with
both.
Depending on the mix of industry
and position types, certain organizations thrive on one form of incentive over
another. In this issue of
Astronology®,
we’ll discuss the advantages and disadvantages of both individual and
team-based incentives.
Individual Incentives
An
advantage of an individual incentive program is the recognition it gives
individuals for their efforts. Such recognition motivates the top performer to
keep it up…and can serve to motivate others. By storytelling how the top
performer achieved his / her goal, underachievers may have inspiration as to
how they too can become better.
Naturally, individual incentives
also have their fair share of problems. An overly competitive environment can
be created. Workers may even be pushed
to cross boundaries and make questionable ethical decisions in order to reach
goals. To curb these possible challenges, a hybrid incentive plan allows
for employees who individually go above and beyond to be awarded while
simultaneously recognizing group efforts and values. Additionally, the hybrid approach gives other
employees an opportunity to gain some recognition for what they do for the
whole collective. This lowers the chances of an overly competitive environment
developing. Careful monitoring and transparent reporting can also slow possible
negative competition and dishonesty in order to achieve goals.
Team-Based (Group)
Incentives
An advantage
to group incentives is positive peer pressure. Lisa McQuerry, in an article on
the
Houston Chronicle’s website, mentioned that
employees are often motivated by the fear of letting down their team members.
While each team member brings his / her own unique skill set and experience,
these differences can possibly balance a team and motivate everyone to do their
best in their assigned roles.
In the best case scenario, group
incentives will cause employees to work harmoniously. In the worst case
scenario, the exact opposite could happen.
Possible
infighting with unmotivated or outright defiant employees can cause a
hostile work environment to develop. Low performing employees can possibly feel
overwhelmed with pressure to perform at levels for which they are not ready. A
potential solution to combat these possible negative outcomes is to implement
individual and group progress reports. These reports can serve as a tool for
troubleshooting, allowing time to remove potential issues before they become
larger concerns.
As discussed earlier, other
organizations have considered
hybrid incentive plans that include an
overall group incentive as well as individual incentives for top performers.
When it comes to incentives, organizations want to strike
the right balance. The incentive should be one that encourages work-friendly
competition in order to motivate the employee to do his / her best. Every
organization is different, so it is important to spend time auditing and
observing the type of work environment your organization possesses. Depending
on the industry, installing a performance management program can be helpful in
managing performance tied to incentives.
Astronology®
asked Michael Maciekowich, Astron Solutions’ National Director, for his take on
the difference between the two types of plans.
Mike shares with us that the difference between “individual and team-based
incentives relates to defining the outcomes and ensuring there is clear ‘line
of sight’ regarding controlling the achievement of those outcomes. Individual
incentives focus on each employee in his / her efforts to meet job related
outcomes and / or special projects. Individual incentives tend to use goals
that follow the SMART acronym (Specific, Measurable, Achievable, Realistic, and
Time-Bound). Success in achieving team-based
goals is dependent upon accurately defining the team that will be included in
the plan, such as a unit, department, or organization. In this case, the focus is on defining
outcomes that require collective efforts to achieve. Rewards are often shared
equally among the team members. The most successful hybrid plans are those that
are established as a team-based plan with outcomes requiring collective efforts,
and with the distribution of awards based on individual performance in
contributing to that collective effort.”
Does your organization use
individual or group-based incentives? If so, do you think it helps the work
environment and achieves the organization’s overall goals? Please share your
thoughts with us and we may feature your insights in a future Astronology® issue!