A newly released report, by the JWT Mature Market Group and ThirdAge, Inc. (an online survey of 1,680 adults 40+ years of age who currently work full- or part-time for pay), finds that personal fulfillment across all demographic groups is a very important factor in the decision to work in retirement. The report says that Baby Boomers and Aging Mid-lifers are working for more than pay. The new definition, now, of fully retired, does not mean not working.
42% of these groups say that plan to fully retire, but of those, 70% plan to work (13% full time, 32% part time and 26% occasionally)
The key reasons given for continuing to work are to:
Stay mentally active(74%)
Be productive or useful(63%)
Stay physically active (62%)
Be around people (55%)
Keep learning newthings (52%)
The eye-opening brief further explores how many older workers succumb to the pressure to look young by changing their appearance (hair color, clothing, etc.) View it in detail and get on the Center for Media Research mailing list by clicking here.
No comments:
Post a Comment