Tuesday, August 04, 2009

Westwood College vs. Monster/CareerBuilder

Yesterday we talked about a college graduate who is suing her alma mater because she hasn't gotten a job after graduation. Well one college who is certainly setting themselves up to join them in the lawsuit is Westwood College. As AdFreak writes : "Westwood College thinks your career sucks". If the idea of the ads seem familiar, it should: Monster.com and CareerBuilder.com have been rolling out stuff like this for years. But this is the first time I've seen it from a provider of higher education.

But in this weak economy and even worse job market, I think this hits home with some people. Many people are going back to school to set themselves apart from the competition and Westwood College is trying to recruit those people. Think about it: if you go to Westwood College, you could be in class with the genius who thought of the arrow-pointed sign or a former road kill detective. Now isn't that worth the cost of education?

(Link: http://adweek.blogs.com/adfreak/2009/08/westwood-college-thinks-your-career-sucks.html)

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